https://ejurnal.iaiyasnibungo.ac.id/index.php/annaba <p><strong>AN-NABA : Islamic Communication Journal</strong> is a journal of the Islamic Communication and Broadcasting Study Program, Faculty of Islamic Dakwah and Communication, Institut Agama Islam Yasni Bungo. The Journal provides scientific articles on the results of empirical research and reflective-analysis for practitioners and academics. It is expected to contribute in developing theories and introducing the new concepts in the field of Islamic broadcasting, communication in a broad perspective, Islamic Rhetoric and Homiletics, Islamic Journalism, Media of Dakwah, Religious Films. This Journal published regularly in every six months: June and December.</p> Universitas Islam (UI) Yasni Bungo en-US AN-NABA : Islamic Communication Journal 3047-5279 https://ejurnal.iaiyasnibungo.ac.id/index.php/annaba/article/view/1808 <p><em>The development of social media has driven the transformation of da’wah methods from conventional to digital. Instagram has become one of the primary platforms for conveying Islamic messages to the general public, particularly the younger generation. This study aims to analyze the digital da’wah communication strategies used on the Muslim.or.id Instagram account through a semiotic approach. The research method used is descriptive qualitative, employing Roland Barthes’s semiotic analysis techniques, which include denotative, connotative, and mythical meanings. Data were obtained from observations of visual content and text in posts on the Muslim.or.id Instagram account. The results indicate that the digital da’wah communication strategies on this account utilize simple visual symbols, persuasive textual narratives, and the use of Quranic verses and hadiths to legitimize the messages. From a semiotic perspective, the content not only conveys literal meaning but also constructs ideological meaning in the form of strengthening religious identity and the internalization of Islamic values. This study confirms that digital da’wah via Instagram is highly effective in fostering religious awareness when presented in a visual, communicative, and contextual manner.</em></p> Muhammad Anshori Aulia Gusnita Herman Copyright (c) 2026 AN-NABA : Islamic Communication Journal 2026-06-15 2026-06-15 5 1 29 44 10.51311/an-naba.v5i1.1808 https://ejurnal.iaiyasnibungo.ac.id/index.php/annaba/article/view/1490 <p>Islamic political communication in the digital era has undergone significant changes alongside the development of information technology and social media. Islamic figures, politicians, and religious leaders now utilize digital platforms like YouTube, Instagram, TikTok, and Twitter to disseminate political messages associated with Islamic values. Digital media has become not only a means of da'wah but also an effective tool for shaping public opinion, mass mobilization, and strengthening politically religion-based identity. This research specifically examines the practices of Islamic political communication carried out by Nahdlatul Ulama (NU) in Bungo District, Jambi Province, as an important representation of traditional Islamic organizations responding to the dynamics of digital politics. The focus is on the political communication strategies used by NU actors at the local level in leveraging digital media, the challenges they face, and the impact of their communication on the community and local political configuration.. This research also explores the dynamics of interaction between digital media and the NU audience, how social media algorithms influence the dissemination of Islam-based political messages, and to what extent the political communication conducted by NU Bungo Regency can shape the political behavior of the community in the region. Additionally, the analysis also includes positive impacts such as increased political participation of Nahdliyin citizens and easier access to political information, as well as negative impacts such as the potential for polarization and the spread of hoaxes. Through a qualitative approach and data analysis from various digital platforms used by NU Bungo, this research aims to provide insights into the challenges and opportunities of Islamic political communication in the digital era. This research aims to provide insights into the strategies and challenges of Islamic political communication in the digital era. The results of the study are expected to contribute to the development of more inclusive, effective, and ethical Islamic political communication strategies, especially for local Islamic organizations in facing the constantly changing political landscape.</p> Dedi Syaputra M. Syukri Ismail Khusnul Al Rizqiyah Copyright (c) 2026 AN-NABA : Islamic Communication Journal 2026-06-15 2026-06-15 5 1 1 28 10.51311/an-naba.v5i1.1490