ROHANI, E.; ADE OCTAVIA; MAULIDIA IMASTARY TAN. Pengaruh Fear Of Missing Out, Viral Marketing Dan Experiential Marketing Terhadap Keputusan Pembelian Skincare Skintific Pada Generasi Z Di Kota Jambi. ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah, [S. l.], v. 8, n. 1, p. 248–265, 2026. DOI: 10.51311/istikhlaf.v8i1.1362. Disponível em: https://ejurnal.iaiyasnibungo.ac.id/index.php/istikhlaf/article/view/1362. Acesso em: 8 jul. 2026.