From Pulpit to Platform: Reconstructing Da'wah Communication through Digital Content within the Framework of Islamic Civilization

Abstract

The rapid expansion of digital platforms has fundamentally transformed Islamic preaching (da'wah), shifting communication from conventional pulpit-based practices toward networked, participatory, and algorithmically mediated environments. This study aims to reconstruct da'wah communication through digital content within the framework of Islamic civilization by integrating perspectives of digital religion, mediatization, participatory communication, and religious authority. A qualitative Systematic Literature Review (SLR) was employed to synthesize relevant scholarly studies published between 2016 and 2026. The literature was analyzed thematically through descriptive coding, thematic coding, theoretical synthesis, and conceptual reconstruction. The findings indicate that the transition from pulpit to platform involves six interconnected transformations: communication medium, message format, religious authority, audience participation, algorithmic distribution, and civilizational orientation. Digital platforms expand the reach and interactivity of da'wah while simultaneously introducing risks related to fragmented religious knowledge, popularity-driven authority, algorithmic visibility, and attention competition. The study therefore proposes the Pulpit-to-Platform model, which positions digital adaptation as an ecological reconstruction of da'wah communication rather than merely a technological shift. The model emphasizes the integration of epistemic authority, communicative competence, digital literacy, audience participation, and platform awareness while maintaining Islamic civilizational values, including knowledge, morality, moderation, social benefit, and social responsibility. The study contributes a conceptual framework for developing adaptive, ethically grounded, and socially meaningful digital da'wah.